Toggling seamlessly between bikini and lab coat, Dr. Risa Hoshino’s Instagram persona embodied the millennial feminist: a pediatrician treating covid patients on the front lines who could still show off her body and build her profile as a lifestyle influencer. A vaccine advocate who collaborates with nationally renowned physicians, yet also finds time to talk about her favorite lipstick stain. A physician who manages to create science-education content for free in her downtime, then complains about being so underpaid and overworked that she asks her followers to contribute $5 each to her personal “coffee fund” (hundreds of her followers obliged).